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Looplift
Audit my store

Product updates

Changelog

Every entry below shipped to production on the date shown. Looplift launched June 11, 2026 — this is what has happened since, newest first.

July 2026

  1. Jul 24

    Watch your audit run

    The audit card now shows a live progress ring and cycles through the real pipeline steps as they happen, and a notification center collects everything the bell used to truncate.

  2. Jul 23

    Install Looplift as an app

    The dashboard is now a proper installable app on iOS, Android, and desktop, with web push notifications — audit-ready and experiment-concluded alerts reach you without a tab open.

  3. Jul 22

    Two-step sign-in and a cleaner split

    Sign-in became an email-first two-step flow with branded bilingual emails, and the product moved to its own subdomain (app.looplift.io) so marketing and app stay cleanly separated.

  4. Jul 17

    English and Turkish, side by side

    The whole app chrome — and every transactional email — now speaks English or Turkish, following your preference. The sidebar also gained a site selector with each site's real favicon.

  5. Jul 16

    Hand a site to its owner

    Agencies can transfer a site — with its full audit and experiment history — to a client's organization in one atomic handover, accepted via a secure link.

  6. Jul 15

    The audit shows its work, live

    While an audit runs, a live reel surfaces findings as they are discovered and rings the exact problem element on the screenshot. You can also pause all experiments on a site with one switch.

  7. Jul 14

    Share a report with one click

    Any audit report can be published to an unguessable public link with its own link preview — made for pasting into Slack or a client thread. Experiments now record their goal before launch, so the result is judged against the plan, not after-the-fact picking.

  8. Jul 10

    Audits reason across the funnel

    The audit no longer scores pages in isolation: it follows the visitor's journey and flags where the funnel as a whole leaks, not just where a single page is weak.

  9. Jul 6

    Faster, sharper, before/after

    A full visual redesign, a landing page that scores 99 on performance, and proposals that show your page's real screenshot with the problem area framed — not a mockup.

June 2026

  1. Jun 30

    Audits grounded in your GA4

    Connect Google Analytics (optional, read-only) and the audit reasons from your real traffic and drop-off data instead of assumptions. Everything still works without it.

  2. Jun 29

    Audit history per site

    Every audit is kept per site with its findings, so you can see what changed between runs and re-audit in one click — plus in-app notifications for audit-ready, variants-ready, and experiment-concluded events.

  3. Jun 26

    Teams, pricing, and self-serve billing

    Email-based team invitations with roles, a public pricing page, and self-serve checkout and billing portal via Polar. Plans start at $99/month; the first audit is free on every plan.

  4. Jun 25

    Learnings start compounding

    Concluded experiments now feed an organization-level learning memory — which levers won, at what rate — and the next audit's proposals are ranked with that evidence. Winner declaration is gated on statistical significance.

  5. Jun 22

    AI reads your results

    When an experiment concludes, Looplift writes a plain-language interpretation: what the result means, and which hypotheses are worth testing next. The confidence label comes from the stored statistical verdict, never from the model.

  6. Jun 19

    Statistics you can defend

    Results moved to Wilson confidence intervals, sample-size guidance, and peeking-safe verdicts — checking a test early can no longer trick it into a false win. Plus QA preview, traffic allocation, and device targeting.

  7. Jun 16

    The A/B runtime ships

    A first-party snippet with sticky assignment, anti-flicker, and conversion goals. Variants apply only allow-listed declarative changes — never arbitrary generated JavaScript — and the snippet fails open if anything is wrong.

  8. Jun 11

    Looplift goes live

    Run a free AI CRO audit by URL: the pipeline scrapes your site, finds conversion problems, and returns three ready-to-launch A/B experiment proposals. Nothing launches without your approval.